Post by account_disabled on Dec 28, 2023 7:55:34 GMT
Meta data are elements contained in the source code of a website. Some of them are visible to users - these meta tags should be optimized in such a way that they support the positioning of the website or store . What does meta data optimization look like step by step? Learn tips from experts who know how to optimize meta tags to make them attractive to both users and search engine algorithms. What is meta data? Meta data, also known as meta tags or meta tags, are page code elements contained in the header of a web page. Why is meta data optimization important? Because, among other things, based on the information contained in meta tags, Google algorithms obtain information about the content of the page and learn its content.
The most important meta tags include: title - page title - visible to WhatsApp Number List Google users in search results, description - description of the page - also visible in the search results for the user, ALT - alternative description for images (for now, Google algorithms are not able to "read" images, so their alternative description should be included in the website code), canonical - these are meta tags used in the event of page duplication - they indicate to Google robots which page should be more important to them and which URL address should appear in search results, robots - this is a meta tag that tells search engine robots how they should index the page and which pages they should exclude from indexing; We wrote more about the robots tag in the article " Basic meta tags in website positioning ", viewport - a meta tag that informs the algorithms about adapting the page to mobile devices, as well as how the page is to be displayed on devices with screens of different sizes (i.e. which part of the page is to be visible without scrolling). Meta data optimization mainly includes title, meta description and alternative descriptions , and we will focus on them in the article. The remaining meta tags concern the technical aspects of the page. Properly optimized meta tags - title and description - visible in Google search results Meta tags and SEO - do meta tags influence positioning results? Most meta tags directly or indirectly influence SEO results .
The most important among them is the website title, which is visible in various places on the Internet - including on the website tab in the browser, as well as in search results and in posts shared on social media, especially on Facebook. It informs Google algorithms and users what a given subpage is about. The description tag does not have a direct impact on SEO effects, but it is still worth optimizing it in line with the expectations of users and robots, because an effective slogan included in the description can increase website traffic and the CTR rate. Alternative descriptions (ALT tag) used to describe photos can also influence SEO results in Google Gallery because they inform Google robots about the content of the image. How to optimize meta data? Title Title is the title of a website that is useful to both users and search engine algorithms . It tells you what the page is about. In the HTML code, the page title is located between the <title> tags. The title of the agency's home page looks like this.
The most important meta tags include: title - page title - visible to WhatsApp Number List Google users in search results, description - description of the page - also visible in the search results for the user, ALT - alternative description for images (for now, Google algorithms are not able to "read" images, so their alternative description should be included in the website code), canonical - these are meta tags used in the event of page duplication - they indicate to Google robots which page should be more important to them and which URL address should appear in search results, robots - this is a meta tag that tells search engine robots how they should index the page and which pages they should exclude from indexing; We wrote more about the robots tag in the article " Basic meta tags in website positioning ", viewport - a meta tag that informs the algorithms about adapting the page to mobile devices, as well as how the page is to be displayed on devices with screens of different sizes (i.e. which part of the page is to be visible without scrolling). Meta data optimization mainly includes title, meta description and alternative descriptions , and we will focus on them in the article. The remaining meta tags concern the technical aspects of the page. Properly optimized meta tags - title and description - visible in Google search results Meta tags and SEO - do meta tags influence positioning results? Most meta tags directly or indirectly influence SEO results .
The most important among them is the website title, which is visible in various places on the Internet - including on the website tab in the browser, as well as in search results and in posts shared on social media, especially on Facebook. It informs Google algorithms and users what a given subpage is about. The description tag does not have a direct impact on SEO effects, but it is still worth optimizing it in line with the expectations of users and robots, because an effective slogan included in the description can increase website traffic and the CTR rate. Alternative descriptions (ALT tag) used to describe photos can also influence SEO results in Google Gallery because they inform Google robots about the content of the image. How to optimize meta data? Title Title is the title of a website that is useful to both users and search engine algorithms . It tells you what the page is about. In the HTML code, the page title is located between the <title> tags. The title of the agency's home page looks like this.