Post by account_disabled on Jan 23, 2024 3:30:16 GMT
Google has over 270 ranking algorithms. In Yandex - 800. And in both systems the same algorithm is in the lead - ranking of links and content. All sites presented in the TOP 50 search results have at least one external link. No links - no promotion. Accordingly, the more high-quality links from other resources to the site, the better the position in search results. The key word is “quality”, because links that are suspicious to search engines will, at best, not give any effect, and at worst, will lead to penalties. And then the site will not only not conquer the TOP 5, but will not even enter the TOP 100, or even completely disappear from the search results. Which external links can be called high-quality, and which ones will lead to the “black list”? Where to place links and how to analyze them correctly? More on this below. types of external links Types of external links A high-quality link takes the user to a page with the information he was really looking for.
The more external links, the more significant the overall link mass of the site, but not all of them are counted equally. Due to certain factors, some have less weight, others have more weight, and others do not cost anything at all (but they are also needed, and la B2B Email List er you will find out why). Active and inactive links Active links are the basis of the link mass. They are clickable and it is easy for the user to click on them. They have a lot of weight and have a beneficial effect on ranking. Inactive backlinks are a text mention of a website address or brand. You can't click on them. Why are inactive backlinks needed? The fact is that many forums and social networks prohibit direct links to Internet pages. But if this is a really popular portal with the target audience we need, this will add traffic to the site. Inactive links look organic in the eyes of search engines - after all, this is often how users recommend useful resources to each other. Therefore, they are also taken into account in the ranking. Moreover, they become an excellent prevention of sanctions, because when only active links lead to a site, it becomes suspicious for the algorithms.
Therefore, it is desirable that inactive links make up at least 10–15% of the total mass. anchor and non-anchor backlinks Anchor and non-anchor backlinks Any active link consists of two components: URL of the page it leads to; anchor – the text to be clicked. This is where the differences begin. Anchor links are hidden under a topical phrase or word. Ideally, the text represents a specific keyword query for the page being promoted. In non-anchor links, the text part is directly the address of the page or words: “here”, “here”, “more details”, “here”, “such”, etc. Example of an anchor link: Here you can order pizza delivery . Example of a non-anchor link: You can order pizza delivery here . Pizza delivery can be ordered from pizzaptizza . com . ua Today, search algorithms barely consider anchor links because they consider them to be purchased, which is not how people share recommendations in normal everyday internet conversation. Nowadays the emphasis is on naturalness and organicity, so it is better to promote through non-anchor and mixed links. In percentage terms it looks like this: anchor – no more than 20%; without anchor – from 50%; mixed – about 30%. The last type is a kind of compromise between anchor and non-anchor links. Here, low-frequency or diluted key queries are used for text.
The more external links, the more significant the overall link mass of the site, but not all of them are counted equally. Due to certain factors, some have less weight, others have more weight, and others do not cost anything at all (but they are also needed, and la B2B Email List er you will find out why). Active and inactive links Active links are the basis of the link mass. They are clickable and it is easy for the user to click on them. They have a lot of weight and have a beneficial effect on ranking. Inactive backlinks are a text mention of a website address or brand. You can't click on them. Why are inactive backlinks needed? The fact is that many forums and social networks prohibit direct links to Internet pages. But if this is a really popular portal with the target audience we need, this will add traffic to the site. Inactive links look organic in the eyes of search engines - after all, this is often how users recommend useful resources to each other. Therefore, they are also taken into account in the ranking. Moreover, they become an excellent prevention of sanctions, because when only active links lead to a site, it becomes suspicious for the algorithms.
Therefore, it is desirable that inactive links make up at least 10–15% of the total mass. anchor and non-anchor backlinks Anchor and non-anchor backlinks Any active link consists of two components: URL of the page it leads to; anchor – the text to be clicked. This is where the differences begin. Anchor links are hidden under a topical phrase or word. Ideally, the text represents a specific keyword query for the page being promoted. In non-anchor links, the text part is directly the address of the page or words: “here”, “here”, “more details”, “here”, “such”, etc. Example of an anchor link: Here you can order pizza delivery . Example of a non-anchor link: You can order pizza delivery here . Pizza delivery can be ordered from pizzaptizza . com . ua Today, search algorithms barely consider anchor links because they consider them to be purchased, which is not how people share recommendations in normal everyday internet conversation. Nowadays the emphasis is on naturalness and organicity, so it is better to promote through non-anchor and mixed links. In percentage terms it looks like this: anchor – no more than 20%; without anchor – from 50%; mixed – about 30%. The last type is a kind of compromise between anchor and non-anchor links. Here, low-frequency or diluted key queries are used for text.